Social media growth

Driving Engagement. Amplifying Stories. Building Communities.

As a Social Media Manager, I’ve focused on fostering meaningful connections and delivering measurable growth for Justin Boots, Tony Lama, and Chippewa Boots. Here’s a snapshot of the impact I’ve made:

Platform Highlights: Instagram, Facebook, TikTok

  • Follower Growth: Increased Instagram followers by 20% through a blend of interactive stories, influencer collaborations, and behind-the-scenes content.

  • Engagement Boost: Achieved a 61% increase in engagement by introducing video campaigns with cross-platform visibility.

  • Campaign Success: The National Day of the Cowboy Boot campaign reached over 619,000 impressions, with standout influencer posts achieving engagement rates as high as 18.38%.

Justin Boots

Platform Highlights: Instagram, Facebook

  • Heritage Meets Modernity: Curated content celebrating the brand’s legacy while integrating modern Western fashion trends, leading to a 23% follower growth on Instagram.

  • Reel Success: Strategically used Instagram Reels to highlight premium boot styles, resulting in a 25% increase in reach compared to static posts.

  • Spotlighting Influencer Partnerships: Collaborated with Western lifestyle influencers to create authentic, engaging content that resonates with diverse audiences. These partnerships contributed to increased brand awareness and drove a significant boost in post-engagement rates, positioning Tony Lama as a go-to name in Western fashion and culture.

Tony Lama

Platform Highlights: Instagram, Facebook

  • Follower Growth Amid Challenges: Despite minimal product updates due to manufacturing constraints, Chippewa Boots maintained steady social media growth by focusing on rugged, outdoor-centric content that resonated with loyal adventurers and workers.

  • Cross-Platform Visibility: Leveraging lifestyle and product photography, Chippewa maintained a consistent presence, resulting in a 3,409% increase in impressions across platforms, keeping the brand top-of-mind for its core audience.

  • Chippewa Boots continues to uphold its rugged legacy and connect with its loyal community, even in the face of manufacturing challenges and evolving customer expectations.

Chippewa Boots

What I Bring to the Table:

  • Audience Insights: Deep understanding of diverse target demographics, from rodeo enthusiasts to outdoor adventurers.

  • Creative Content Strategies: Expertise in crafting visually appealing, story-driven posts that spark conversation and engagement.

  • Results-Driven Approach: Every campaign is designed with measurable growth goals in mind, ensuring both creative and quantitative success.