INFLUENCER MANAGEMENT

My Approach

Influencer marketing is about more than metrics—it's about creating genuine partnerships that resonate. Using advanced tools like Tagger, I strategically align brands with influencers who embody their voice and create content that feels authentic and impactful.

Crafting authentic connections that amplify brand stories.

What I Offer

  1. Strategic Influencer Selection
    Data-driven tools like Tagger help identify influencers with audiences that align with the brand’s target demographic, ensuring maximum impact.

  2. Authentic Relationship Building
    Long-term collaborations with influencers ensure natural, engaging content that reflects genuine enthusiasm for the brand.

  3. Campaign Execution
    From outreach to execution and reporting, I manage every detail of influencer collaborations, ensuring seamless workflows and impactful outcomes.

  4. Performance Insights
    Real-time monitoring of engagement rates, reach, and ROI allows for actionable insights to refine strategies and achieve measurable success.

National Day of the Cowboy Boot Campaign

The National Day of the Cowboy Boot celebrated on October 8, 2024, was a groundbreaking campaign that honored the enduring legacy of cowboy boots and the Western way of life. This initiative encouraged participants nationwide to share their cowboy boot stories, celebrate the craftsmanship behind the boots, and embrace the American West's cultural significance.

Campaign Goals

The campaign's primary goal was to establish October 8th as the official National Day of the Cowboy Boot, inspiring people nationwide to reflect on cowboy boots' historical and cultural impact. I aimed to create widespread engagement through social media, inviting influencers, brands, and boot enthusiasts to celebrate the spirit of the cowboy boot.

Strategy

To achieve this, I partnered with a diverse group of creators, including paid influencers, endorsees, and brand partners, who were deeply connected to the Western lifestyle. The campaign featured a blend of personal stories, rodeo culture, and artistry, all centered around the cowboy boot. We created a rich narrative resonating with a broad audience by combining content from creators, including professional bull riders, artists, and Western fashion influencers.

Creators shared a mix of Instagram posts, stories, reels, and TikTok videos, highlighting their personal connection to cowboy boots and the Western tradition. Whether showcasing their boots at local rodeos or sharing cherished memories tied to their favorite pair, the campaign brought together a community of passionate cowboy boot enthusiasts.

Campaign Performance

  • Total Reach: 5,229,008

  • Engagement: 19,569

  • Impressions: 619,575

  • Engagement Rate: 9.58%

  • Earned Media Value (EMV): $38,114.74

The campaign saw substantial engagement across multiple platforms, with Instagram and TikTok driving most interactions. Highlights included creator posts from Marijka Hunsaker, Natalie Phee, and Cody Webster, who received some of the highest engagement rates, including an impressive 18.38% engagement rate from Natalie Phee.

Top Content:

Conclusion

The National Day of the Cowboy Boot was a resounding success, capturing the essence of the American West and spreading the love for cowboy boots nationwide. The campaign’s innovative use of diverse influencers and creators and engaging content shared by passionate cowboy boot lovers helped elevate Justin Boots as the leading brand in honoring this unique day. With strong engagement and impressive earned media value, the campaign solidified October 8th as an annual celebration of cowboy boots, bridging generations and communities.

Success Story