Hi, I’m Emily Castillion

Social Media Manager. Creative Strategist. Storyteller.

I help brands show up with authenticity and connect with the people who matter most.

With over seven years of experience, I’ve built and led social media strategy for heritage brands like Justin Boots, Tony Lama, Chippewa, and Nocona. My work has driven more than 192 million impressions, 12 million video views, and involved partnerships with over 600 influencers.

Before that, I was telling stories for Texas winemakers, small businesses, and local communities through my work with GO TEXAN and Uncork Texas Wines at the Texas Department of Agriculture.

Now I’m focused on what comes next — helping brands grow online, build loyal communities, and make an impact through intentional digital strategy.